Ruth Handler – Founder of Mattel & Barbie Creator
California female entrepreneur, Ruth Handler transformed her belief of girls playing with paper dolls, to dolls with breasts being vital to the child’s self-esteem. That belief led to the icon everyone knows as Barbie. From a garage in 1945, Mattel grew to become a Fortune 500 company. Ruth’s understanding of self-image continued later in life when she developed the “Nearly Me” breast prosthesis following a mastectomy. Disliked by feminists, Handler’s ability to stick to her vision shows the trait required by all small business owners.
“The most effective way to do it, is to do it.” – Amelia Earhart