Denise Imbesi, 2012 Athena alumnus and President of Muscle Mixes Music found a need in the marketplace for pre-mixed music compilations. That’s why in 1988, she lunched her business after noticing many fitness instructors piecing music together on audio-cassettes. Since, Denise has created hundreds of high-quality fitness music compilation cassettes and CDs and markets them to the fitness industry worldwide. Today, she believes the key to her company’s success has been due to one simple methodology– “customers are why we exist”.
“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes — understanding that failure is not the opposite of success, it’s part of success.” – Arianna Huffington, editor-in-chief of the Huffington Post